FitFido is a pilot program. In the veterinary world, we call this a "study". Our scientists would like to track the development of your pup's growth and use this data to improve our program and products, e.g. Growth Chart, to make sure that more pet parents are aware of the obesity problem and get access to the right resources to prevent it. Our purpose is to create A BETTER WORLD FOR PETS. Please note that all your personal and pet's data is securely protected. Please read our privacy policy and Terms & Consitions here.